This brand project was produced through Agência Shifty, with a creative process produced as a team. Virttus is a consulting brand for solar energy and there was a need to modernize and update the brand, maintaining a shape that demonstrated a more traditional and institutional vision. Sustainability, safety and electricity cost reduction were keywords used to guide this project.
Below, I listed some reference images to summarize the concept linked to the Virttus brand.
The Virttus logo should suggest free energy as our future, highlighting the role of the different types of energy that play an important role for many companies. Thus, we based our iconographic study of the logo on the visual and conceptual references already discussed, creating the following synthesis:
These were the primary adjectives and attributes that led to the idea. The construction of its form is given by the initial V that projects a high energy chart, connecting both with different ideas and with different forms of energy.
We chose to work with vibrant gradients with a squared sans font to provide a visual appeal that combined modernity with a touch of seriousness.
In addition, its shape can provide a geometric structure that gave the development of visual patterns that can be used as graphic elements of the brand in your printed and digital communications.
Mockups:
Ad campaign:
Website:
The site was produced by Roberto Buarque, using the colors and guidelines present in the brand manual. I contributed with concept discussions about the layout with Roberto.
Team members:
Design, Logo and Branding: Fly Lima
Creative Directors and Writing: Rafael Pinheiro and Bernando Barbosa
Webdesign and prototype: Roberto Buarque
Design, Logo and Branding: Fly Lima
Creative Directors and Writing: Rafael Pinheiro and Bernando Barbosa
Webdesign and prototype: Roberto Buarque
