AGIT is an exchange office focused on high school and university students. The company aims to help exchange students access their destination in a safe, practical and transparent way, providing people with a totally unique exchange experience.
First step:
References and research: Along with the Creative Directors and the Marketing team, we analyzed the previous AGIT website and identified which improvements could be done, both in terms of layout and user interface.
Second step:
User-focused approach: An analysis and research was carried out to understand who the user was. The team outlined all objectives, timelines and deadlines for the new website development.
The research can be accessed on this link (Portuguese only)
Third step:
Prototype analysis and draft: Once the improvements were identified, we held meetings with the client to present the proposal and better understand their individual and institutional preferences.
The wireframes produced by the team can be accessed at this link (Portuguese only).
As per the briefing, we increased the number of buttons to facilitate navigation between different countries, included new banners and chose a new color palette, bright and diverse, to attract the attention of potential interested students.
The changes to the budget and contact buttons were made by us according to the site mapping. We also highlighted the blog and the 'best destination for you' test, with the intention of making the user experience faster and more personalized. All the redesign changes were done to make the site more complete, attractive and interactive.
Team members:
Design, prototype and final layout: Fly Lima
Research and UX: Raíze Souza
Creative Directors: Raphael Piteiro and Bernardo Barbosa
